Skip to content

Cart

Your cart is empty

Dame Jo! fresh dark grapes with water droplets, the antioxidant-rich fruit behind our skincare formulations

What's in it, and why

Every ingredient in here earns its place

Thursday should not tell the story of the week on your face

That is why we curate ingredients that defend, repair and hold their ground, so your skin can keep pace with your calendar.

Dame Jo! SeaBerry Blue active ingredient, astaxanthin-rich microalgae shown with 28% and 42% antioxidant defence stats

28%

More antioxidant defence under blue light

42%

More antioxidant defence under UV

¹Nishida et al., 2007. Antioxidant defence: ex-vivo skin study, Natura-Tec, 2022.

Active ingredient 01 of 04

Found in: Coffee Serum & Vanilla Serum

SeaBerry Blue™

Antioxidant defence, blue light protection and barrier reinforcement.

In the wild, under intense UV, drought and extreme heat, the microalgae Haematococcus Pluvialis does not weaken. It produces astaxanthin, a protective pigment shown to neutralise oxidative damage up to 6,000 times more effectively than Vitamin C¹, that supports its survival in the harshest conditions.

That is why we chose it. Independent ex-vivo studies show this active helps skin build up its own natural defences against blue light and UV, working deep down while still guarding the surface.

Your skin, carrying the weight of leadership through back to back meetings, needs something that already knows how to survive sustained pressure.

Active ingredient 02 of 04

Found in: Coffee Serum and Vanilla Serum

BakuLipid®

Retinol's renewal. None of the irritation.

Retinol is the ingredient most career women already know, the industry's proven answer for renewal. It also pushes skin to renew faster than it naturally would, leaving it irritated, sensitised, dry, and flaky, and more reactive to sun and pollution, right when you need it to hold steady.

Your skin rarely gets time to recover between demands. Back to back meetings, recycled cabin air, city to city climate shifts, your work is sustained, not a single hard week. This is why we chose BakuLipid® over retinol, and over bakuchiol alone: its phospholipid delivery system carries it more effectively into the skin, proven to outperform bakuchiol on its own, giving you retinol's renewal without the irritation.

Dame Jo! babchi seeds, the plant-based source of bakuchiol used in BakuLipid®, Dame Jo!'s retinol alternative active ingredient

17%

Fewer visible fine lines around the eyes

Source: independent 56-day in vivo hemi-face study, 22 female volunteers aged 38 to 65, Lipoid Kosmetik

Dame Jo! CutiBiome CLR active ingredient, magnolia bark, manuka flower and black peppercorns shown separately against a dark background

41%

Less sebum production after eight weeks

13 of 20

Volunteers saw reduced oil within just 1 week

Source: independent 8-week in vivo study, 20 volunteers, CLR Berlin

Active ingredient 03 of 04

Found in: Coffee Serum & Vanilla Serum

CutiBiome CLR™

Sensitivity and breakouts kept in check, wherever you go.

Magnolia bark has calmed inflammation for over a thousand years before science could explain how. Manuka grows wild across New Zealand's poor volcanic soil and harsh coastal wind and still thrives. Piper nigrum, native to South India, is acclaimed for its power to fight off microbial growth. Three plants, three separately proven strengths, calm, resilience and defence, brought together so they compound rather than compete.

That is why we chose this complex. It holds your skin steady as you move from Amsterdam to Accra, Lagos to London, Dublin to Delhi.

Each climate shift disrupts your skin's microbiome and shows up as oil, shine or tightness. Left unchecked, that oil blocks pores; blocked pores become breakouts, and breakouts leave dark marks and uneven skin tone. This is a vicious chain.

This active complex works to recalibrate your skin's bacterial balance, easing the inflammation and sensitivity that follow.

Active ingredient 04 of 04

Found in: Coffee Serum and Vanilla Serum

Immortelle Oil Pro

Firmer, smoother, more even skin, quietly rebuilt from within.

The Helichrysum italicum flower grows wild in poor Mediterranean soil. It's known as Immortelle, the everlasting plant. Time cannot dull its colour or its strength. We draw on that same strength. It slows the breakdown of collagen and elastin, the fibres that keep your skin firm and even.

That is why we chose it. The same concentration proven effective in independent testing, the same standard we hold for every active in this formula. Nothing here is added just to appear on a label.

You close your laptop after one meeting and open it for the next. Your skin gets no break between one demand and the next either. This active works quietly underneath, holding your skin firm while you keep going.

Dame Jo! Immortelle Oil Pro active ingredient, golden Helichrysum italicum flowers shown in close-up with 32% firmness and 8.3% smoothness stats

32%

Increase in skin firmness after 90 days

8.3%

Improvement in skin smoothness

Source: independent 90-day in vivo study, 20 volunteers, Lipoid Kosmetik

The formulation logic

Day/night choice

Two botanicals, chosen for what your skin needs depending on the hour.

Dame Jo! Coffee Extract active ingredient, roasted arabica coffee beans shown in close-up macro detail

Coffee Extract

Energising brightness to meet a full calendar.

Cold pressed from roasted arabica beans, this oil brings caffeine, antioxidants and brightening power to your skin, which is exactly why we chose it for the morning blend. It supports circulation, eases puffiness and helps your complexion look ready for the first meeting of the day.

Dame Jo! Orange Oil active ingredient, whole ripe oranges for the Coffee Serum morning blend

Orange Oil

Uplifting brightness for the day ahead.

Orange Oil brightens skin and energises with it, a citrus note that meets you before the day asks anything of you. Paired with Coffee, it is part of what gets you into the room with presence.

Dame Jo! Vanilla CO2 Extract active ingredient, vanilla pods bundled with white orchid blossoms shown in close-up macro detail

Vanilla CO2 Extract

Calming warmth as evening arrives.

Vanilla CO2 Extract carries vanillin, a real antioxidant that helps to neutralise the oxidative stress that builds up throughout the day and has anti-inflammatory properties that calm skin that has been under pressure. We chose it for the moment the demand finally eases, so your skin recovers.

Dame Jo! Orange Oil active ingredient, sliced orange cross-sections for the Vanilla Serum evening blend

Orange Oil

Brightening warmth, winding down.

The same Orange Oil, but a different note here. We chose to pair it with Vanilla because its aroma turns refreshing and mood-uplifting rather than energising, the citrus note that softens as the day closes.

What your skin already knows

Your skin is not water. It is lipid, built from ceramides, cholesterol and fatty acids that hold everything else together. That is why we formulate largely with oils, not water. Oil already speaks your skin's language, so it moves deeper, absorbs faster and stays exactly where it is needed.
Your skin carries more than most: screens, travel, pressure, family, years of full calendars stacked one on top of the next. It deserves a formula built to match the reality of the life you lead.

Dame Jo! Watermelon Seed Oil, a supporting ingredient in our formulations

Watermelon Seed Oil

Rich in Omega 6 and 9 plus Vitamins A and E, Watermelon Seed Oil balances sebum production, calms inflammation and defends against pollution and UV-driven free radical damage, sealing in moisture without weighing skin down.

Dame Jo! Grapeseed Oil from Douro Valley, Portugal, a supporting ingredient in our formulations

Grapeseed Oil

Cold pressed from Douro Valley grapes in Portugal, Grapeseed Oil brings Omega 6 and Vitamin E together with polyphenols and resveratrol, for antioxidant protection that improves tone and elasticity.

Dame Jo! Blackberry Seed Oil, a supporting ingredient in our formulations

Blackberry Seed Oil

Rich in Omega 3, 6 and 9 plus Vitamin E, Blackberry Seed Oil calms inflammation and defends against UV-driven oxidative stress, sealing in moisture for a smooth, nourished feel without ever sitting heavy.

Dame Jo! Golden Jojoba Oil seeds, a supporting ingredient in our formulations

Jojoba Oil

Rich in Omega 9, Vitamin E, zinc and copper, Jojoba Oil is a wax ester that closely resembles your skin's own sebum, defending against UV and free radical damage and sealing in moisture for lasting hydration without ever feeling heavy.

Common Questions

What you may be asking

Why does the serum contain more than one oil?

Your skin does not face one kind of pressure in a day, it faces several, often at once. Recycled air on a flight. Hours under office lighting and a screen. Pollution on the commute.

Each of those wears on your skin differently. Every oil in this serum was chosen to respond to a specific stressor, through its own natural pathway and at its own strength. Together, they work as a system, not a single defence for one moment, but continuous support for full calendars and demanding days. This is why we take the time we do to select them. Nothing is added because a longer list looks more convincing. Every oil earns its place.

Will these oils clog my pores or cause breakouts?

No. Most of the oils in this serum are linoleic-acid dominant, the fatty acid profile most compatible with clear, balanced skin, not the heavier oleic-rich oils known to clog pores. It absorbs fully, so it won't sit on the surface and leave your face shining under office lighting or on a client call.

What is the difference between the active ingredients and the supporting oils in my serum?

Active ingredients are concentrated compounds, each directed at a specific skin concern, excess sebum, pollution damage, loss of firmness, so a small amount does a defined job. That is why each is dosed at the exact percentage shown in its clinical study, no more, no less.

Supporting oils work differently. Their benefit comes from their full fatty acid and vitamin profile, not one dosed compound, so they are used at a higher volume to carry that nourishment and help the actives reach where they need to go.

Do I still need a separate Vitamin E or Vitamin C serum if mine already contains these vitamins?

Adding a separate Vitamin E or Vitamin C serum is your choice to make, not something this serum is lacking. Vitamin E is already present here in two ways, naturally through oils like Watermelon Seed Oil and Grapeseed Oil, and as a deliberate addition at a meaningful antioxidant level.

For Vitamin C, one of our active ingredients carries astaxanthin, shown to neutralise oxidative damage up to 6,000 times more effectively than Vitamin C, dosed at the same percentage used in its clinical studies. Working alongside the other Vitamin C sources already in the formula, it gives your skin that antioxidant protection. Unless you are specifically looking for a different form of Vitamin C, this serum already delivers it.

Does the texture or performance of an oil-based serum change between seasons or climates?

No, this serum stays exactly the same, whatever the season. What changes is what your skin needs from it. In winter, when your skin needs stronger occlusion to hold moisture in, it delivers that without ever feeling heavy. In summer, it works just as fluidly, and you may find a few drops is all you need. The feel and the performance never change. Only what your skin is asking for does.